LAS VEGAS—One of the goals to get more users to watch mobile TV and video is how to make it easy for subscribers to discover shows or clips they want to watch and then play them easily on their phones.
An Israeli start-up, Bamboo MediaCasting, thinks it has solved the problem by allowing subscribers to download, store and view programs they want. The technology allows the programs to be download during non-busy network times but viewed anytime the subscriber wants.
Bamboo already has customers in Europe— Orange —as well as in Asia . Guy Morag, the CEO, says the company is working with carriers and content companies in the United States and hopes to announce a deal in the coming weeks.
David Goldman, Bamboo’s marketing director, says the company sees its technology as complementary to existing streaming or broadcast mobile TV solutions because it would help consumers discover and enjoy mobile content.
Subscribers, through a carrier offering or through the content owner, download Bamboo’s application to their video-capable phone and then sign up for the programs they want. Morag says these would be short clips, perhaps the sports highlights from the day’s games or short clips from news shows. Once they’ve signed up, the content is automatically delivered and stored on their phones and the subscriber is automatically notified when it is available. They can watch the content immediately or later by using the application.
Morag says Bamboo’s technology has enables the highest quality video and can be supported with advertising or through subscriptions.
