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March Madness Hits Mobile

By Wireless Week staff | March 21, 2008

If it’s March, it must be time for the NCAA basketball tournament.

March Madness Hits MobileSure enough, Crisp Wireless announced a partnership with AT&T Mobility to offer its subscribers a dedicated mobile content portal devoted exclusively to the NCAA Men’s Division I Tournament, otherwise know as March Madness.

The Crisp-powered NCAA March Madness mobile portal features access to up-to-the-minute scores of games, statistics, results and bracket updates. Users of 3G-enabled phones can view video highlights, and customers who participate in the AT&T Bracket Challenge can compete against each other for a chance to win prizes from AT&T, including a grand prize of $10,000.

Of course, they’re not the only ones latching onto March Madness. go2 Media announced the debut of its mobile Website that focuses solely on the Men’s NCAA Basketball Tournament (http://marchmayhem.go2.com). The site is available in XHTML and WAP 2.0.

Visitors to the go2 NCAA mobile site will find original content generated by go2 correspondents, including game previews, breaking news and information on how to predict which teams will make the tournament.

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