iPost, which sells e-mail delivery and marketing services, is now offering software for tailoring content to mobile devices.
The new application is called Content Optimizer and is based on existing enterprise e-mail tools from Pivotal Veracity, officials said.
Specifically, the software lets content creators review their e-mails using client programs such as Microsoft Outlook, Microsoft’s Hotmail, and Yahoo! Mail on a variety of mobile devices before pressing the final Send button.
Pivotal Veracity’s eDesign Optimizer is the underlying technology, supplying features such as rendering, links validation, standards compliance checking, and load-time analysis, according to that company’s Website.