Apple is taking over Australia and has made strong gains in Western Europe at the expense of Nokia, Samsung and Sony Ericsson, according to AdMob’s December Mobile Metrics Report.
The report, which breaks down market share for devices and operating systems in AdMob’s mobile advertising network, found that Apple’s iPhone is the leading device throughout Western Europe, North America, Latin American and the Australia region.
Nokia remains strong in emerging markets throughout Africa and Asia, but its market share decreased slightly in Eastern Europe due to the popularity of devices made by Apple, Sony Ericsson and Samsung.
Motorola got a boost thanks to the rollout of devices with Google’s Android operating system, which had 27 percent of the market share in the fourth quarter of 2009. Motorola now has an 11 percent market share in North America, behind Samsung’s 17 percent share and Apple’s 40 percent.
The Android operating system grew in popularity throughout Western Europe, where it generated 8 percent of smartphone requests. The platform still has a ways to go if it wants to catch up with Apple, whose iPhone and iPod touch generated more than half of total requests from the region.
