Not to be outdone, Metro PCS Communications announced last week that it will launch its flat-rate, no-contract, unlimited wireless service in Las Vegas. Unlimited service plans range from $30 to $50 per month. Customers in the Las Vegas market will also be able to use their wireless service in all MetroPCS markets including Los Angeles, San Francisco and Sacramento.

“Las Vegas has a very diverse consumer base whose lifestyles and wireless needs vary,” Joe Perez, regional vice president of sales and marketing for MetroPCS Las Vegas, said in a statement. “As a new member of this community, MetroPCS demonstrates its commitment to the area by offering consumers in Las Vegas a new, more flexible and affordable option for unlimited wireless service.”

At launch, MetroPCS plans to have about 60 locations in the greater Las Vegas area, with plans to add four additional company owned stores by the end of July. Consumers can visit any of MetroPCS’ current Las Vegas authorized dealer locations or visit MetroPCS’ Web site to sign up for service.