Micrososft today revealed the first of its new rebranded Lumia devices.
The Microsoft Lumia 535 is a low-end, dual-sim Windows 8.1 smartphone that will first arrive in Europe.
The 535 features a wide-angle 5-megapixel front-facing camera and a 5-inch display for an estimated undsubsidized price of $135.
Microsoft is including its suite of Office Apps on the 535. The device will launch in Novemeber and will be available in bright green, bright orange, white, dark grey, cyan and black.
Perhaps most noticeable about the Lumia 535 is that it’s doesn’t come bearing Nokia branding. Late last month, Microsoft announced that it would be doing away with the Finnish OEM’s name on future smarpthones.
Microsoft’s Windows Phone operating system has managed to carve out a small slice of the U.S. market largely thanks to Nokia’s hardware. According to ComScore, Microsoft’s third-quarter share of the smartphone operating system in the United States was 3.6 percent, up from 3.4 percent in the previous quarter. That’s a far cry from the 51 percent owned by Android, and the 42 percent that Apple’s iOS controls.