Millennial Media is integrating Bango’s mobile analytics into its Decktrade marketplace forum.
The relationship takes advantage of the co-marketing that each company brings to the table, according to Eric Eller, senior vice president of products and marketing at Millennial Media. Millennial is highlighting the capability of using the Bango analytics to its customers and potential customers, while Bango is including Millennial as one of its mobile advertising partners.
Of course, mobile analytics are still developing compared to what’s available in the desktop online space, but Bango claims some unique advantages. Bango’s links to the payment processing ecosystem give it some additional insight that others may not have developed.
Last week, Bango unveiled new technology designed to help mobile Website owners count unique visitors browsing to their site.
Earlier this month, Millennial Media and Action Engine announced they will integrate Action Engine’s in-application Mobile Advertising Engine technology with Millennial’s premium Mbrand network.