There’s a new entrant in the iPhone analytics department, and like Flurry, this company promises to abide by Apple’s privacy policy, which should satisfy Apple CEO Steve Jobs.
The new entrant is Mixpanel, a Mountain View, Calif.-based company with experience in analytics for the Web.
Jeremy Richardson, head of business development, says the company is expanding into the mobile market with iPhone because mobile represents a big opportunity and it’s only getting bigger. Plus, he says there’s no other comprehensive analytics platform yet for mobile devices.
Mixpanel is bringing the same thing it did for regular Web apps to mobile apps: segmentable user interaction and conversion analytics that it says are quick and easy to use, in real time. The company says it provides a “deeper look” into users by allowing developers to segment them based on information unique to their app.
For example, it can help figure out what features in an app are converting users from free to paid, understand how different demographics interact with the app and understand where users are leaving an app.
The company also wants to assure developers that Mixpanel is the “safest bet” for iPhone and iPad analytics. “We’re very strict about our privacy policy and will never release information about device data or individual usage,” Richardson says. Mixpanel doesn’t publish device data and it doesn’t collect personally identifiable information.
Jobs expressed his displeasure with Flurry in June when he said Apple discovered it was tracking devices and found some devices on Apple’s campus before Apple was ready to release information about them. And he said Flurry was violating Apple’s privacy policy by capturing information about users’ devices without their consent. But Flurry later said it was abiding by Apple’s privacy policies.
Mixpanel offers various pricing tiers. Here’s a demo video: http://vimeo.com/13501383.
