The new entrant is Mixpanel, a Mountain View, Calif.-based company with experience in analytics for the Web.
Jeremy Richardson, head of business development, says the company is expanding into the mobile market with iPhone because mobile represents a big opportunity and it’s only getting bigger. Plus, he says there’s no other comprehensive analytics platform yet for mobile devices.
Mixpanel is bringing the same thing it did for regular Web apps to mobile apps: segmentable user interaction and conversion analytics that it says are quick and easy to use, in real time. The company says it provides a “deeper look” into users by allowing developers to segment them based on information unique to their app.
For example, it can help figure out what features in an app are converting users from free to paid, understand how different demographics interact with the app and understand where users are leaving an app.
Mixpanel offers various pricing tiers. Here’s a demo video: http://vimeo.com/13501383.