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Miyowa Puts Its Spin on Social Nets

By Staff Author | August 6, 2008

Mobile instant messaging (IM) and e-mail provider Miyowa is introducing a new way for carriers to offer access to social networking sites, replacing the one-offs that carriers have been inking with the likes of MySpace.

Miyowa is offering InTouch 5, a mobile application designed to deliver a complete “digital life” on mobile devices. The solution integrates the mobile address book with social presence, mobile IM, mail, user-generated content, file sharing and location services.

The Cupertino, Calif. Company works with carriers so they can provide their end-users with the best class of services and, if needed, arranges relationships with social networks and IM providers, according to CEO Pascal Lorne. With InTouch 5, carriers can deliver an aggregated Web 2.0 application over their existing infrastructure while maintaining control of the services and user information, the company said.

Miyowa sells its product to carriers because they’re the ones with strong distribution and control over billing, he said. Other important players in the ecosystem include Internet companies and handset manufacturers. “Miyowa sits in the middle of that,” he said.

Company executives are in talks with U.S. carriers as well as others around the world and expect the technology to be deployed in the U.S. market next year. The company said it can deliver its solution to nearly every handset on the market.

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