5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

MM Scores Big in U.S. Ad Impressions

By Staff Author | June 23, 2008

Millennial Media last week celebrated momentum in the market by announcing several new partnerships and, for the first time, releasing some of its metrics.

Millennial Media said it added TV Guide, The Boston Herald, Goal.com, GoTV’s video service and The Washington Times to its roster of more than 1,200 sites participating in its ad networks.

With more than 1.94 billion U.S.-specific monthly ad impressions and more than 18 million unique mobile users in May, Millennial Media is the largest U.S. mobile ad networks operator, according to Paul Palmieri, president and CEO. AdMob gets more impressions globally, but “we have substantially more than anybody else in the U.S.,” he said.

In making the announcement, Millennial Media also took the opportunity to remind the industry that “open is not just for handsets.” One of the ways the online advertising industry took off is the ad serving technologies talked to one another. The same thing needs to happen in the mobile ad space, according to Palmieri. 

For example, a publisher might ask Millennial Media to insert an ad, but if it doesn’t have a paid ad to serve, it will send the request to another member of the ecosystem that can fill the bill. In the “all boats rise” scenario, the more eyeballs that can be delivered, the more publishers and carriers can make money.


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World