5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

MMA Calls for Special Forum

By Staff Author | October 20, 2008

As you might have guessed, a lot of Mobile Marketing Association (MMA) members were concerned, to put it mildly, when word got out that Verizon Wireless was looking to raise mobile termination (MT) rates for SMS.

The MMA isn’t commenting on Verizon’s proposal, but on Friday, MMA President Laura Marriott sent an e-mail to members asking to arrange a forum to talk about sustainable business models. The forum will take place in the form of a conference call with members, probably within the week, she said. If there’s interest, another forum will take place on Nov. 14, after the close of MMA’s conference in San Diego.

Historically, MMA doesn’t play a role in pricing and business models, but given members’ desire to talk about the current SMS issues, it was deemed necessary to get together, according to Marriott.

Carriers are members of the MMA, along with aggregators and content providers. From the carrier’s perspective, issues to consider are costs of litigation, hiring outside counsel, building networks and more. For aggregators and content providers, the likelihood of increased costs mean they need to understand and develop sustainable business models.

The intention is not to necessarily solve a problem but to put forth recommendations, she said. The goal of the session will be to develop viable business model recommendations over the next one, three and five years for the industry collectively to consider.

“The industry is changing,” she said. “The good news is there’s still a desire to work together and be productive in those discussions, so that makes our role as an association a lot easier,” she said.


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World