The Mobile Marketing Association (MMA) announced that industry veteran Mike Wehrs is the new president and CEO of the organization, taking over from former president Laura Marriott.
Wehrs most recently held the title of vice president of industry affairs and evangelism at Nuance Communications, where he was responsible for the speech recognition company’s overall mobile business strategy, product strategy, industry and public policy and a member of the mergers and acquisitions team.
Appointed to lead MMA activities worldwide, Wehrs’ background includes having served on the board and executive committees for organizations such as CTIA, Open Mobile Alliance (OMA), Bluetooth Special Interest Group (SIG) and dotMobi Advisory Group. He also has been an active participant as board member or committee chair for other industry bodies.
Prior to Nuance, Wehrs was vice president, product management and global marketing for Tegic Communications, an AOL company. Prior to that, he worked for Microsoft, where he was responsible for driving industry adoption and business development opportunities in support of many of Microsoft’s Windows products.
Marriott announced her intention to leave her role at the MMA last summer, describing her job there as a hunter who helped get things off the ground and now what the organization needs is a farmer.