Skycore’s Cellyspace.com has launched its point-of-purchase (POP) messaging application that will let retailers engage in-store shoppers with coupons and product information sent to their mobile phones.

The POP-to-MMS (Multimedia Messaging Service) application enables marketers to send information and promotional MMS messages directly to the shoppers’ phones while they are in the store. Retailers can promote across all of their stores or target select specific stores and regions.

In a typical implementation, marketers would tag a custom Cellyspace keyword and shortcode on a product, its packaging or corresponding POP/POS display.  As shoppers consider purchasing that item, they opt-in to receive the brand’s message by texting the keyword to the shortcode.

Marketers compose their messages using Cellyspace’s online MMS Composer tool. Messages are delivered by Cellyspace to the shopper’s mobile phone as slide shows consisting of up to eight slides of images, audio, video and 4,000 characters of text (500 characters per slide).