Ad Infuse just got a leg up into some of France Telecom’s divisions as those units make decisions on what mobile ad platform to use. The mobile advertising solutions provider signed a deal with the corporate group of France Telecom, making Ad Infuse a core preferred partner.
Ad Infuse went through a fairly extensive 8- or 9-month evaluation process before coming out on top, according to President and CEO Brian Cowley. Operators under the France Telecom/Orange banner in various countries make their own independent decisions, but having the corporate stamp of approval gives the company inroads into those groups, he explained.
The initial launch will involve the deployment of Ad Infuse technology in several countries in Europe.
Cowley said he thinks Orange selected the company’s adInMotion platform due to its flexibility and ability to serve multiple formats; its ability to target but still keep data completely private and secure; and the ease of use associated with the interface.
Despite the down economy and lower overall media spending, Cowley said Ad Infuse has signed 18 Fortune 300 brand advertisers in the past two quarters, some of which will start running campaigns in the early part of 2009.
Separately, mobile search and advertising company JumpTap said it has been selected by 3 Denmark as its exclusive strategic partner for mobile advertising. Through the partnership, JumpTap will provide end-to-end services, including ad sales, campaign management, reporting and ad serving. The partnership adds the Planet 3 portal to the JumpTap Premium Mobile Ad Network.