BobCarMedia’s “experiential” media is hitting the streets of New York this month to show consumers how they can “test drive” T-Mobile USA’s service and products.

BobCarMedia says its mobile units are stationed around the city so that consumers can experience T-Mobile’s offerings. The mobile showrooms include trained T-Mobile brand ambassadors, the company says.

The BobCar Mobile Showrooms for T-Mobile are stationed throughout highly trafficked spots in the New York metro area. Specifically, three mobile showrooms are staffed with six brand ambassadors. Interactive demonstrations are designed for both the highly educated technology consumer and the technophobe, according to BobCarMedia.

Through Jan. 31, BobCar visitors will receive a promotional card for use at participating T-Mobile locations, qualifying them for a $50 promotional gift check from BobCar after activating a new line of service on qualifying plans.