Sunnyvale, Calif.-based Avot Media has revealed the results of its 400+ mobile subscriber survey on mobile video. One of the key takeaways from the study is that 55% of the 29-year-old and under demographic said they would likely use a “send SMS for video” model to request video content of interest to them. This demographic also indicated interest in a variety of video content:
- 32% would watch American Idol performances
- 36% would view movie trailers
- 31% would access instructional how-to videos
“There’s been plenty of buzz in the industry about mobile video and its possibilities and how brands can utilize them to connect with their target audience,” said DeWayne Nelon, CEO of Avot Media. “While the industry has been slower to adapt to these possibilities, these results clearly show that there is a great deal of interest for mobile video services and the time for companies to start integrating them to their marketing campaigns is now.”
However, mobile video uptake is not without challenges. Respondents cited outdated phone models, limited phone or carrier support, user error and poor coverage as impediments. Users also said they were concerned about image quality (32%), download time (33%) and freezing/stuttering (33%).