Moblyng is launching artist campaigns featuring musicians from top record labels, including Columbia Record’s Metro Station, Nettwerk Records singer/songwriter Lucy Schwartz, Interscope Records’ Black Tide, and Decaydence/Fueled by Ramen’s Gym Class Heroes.
Moblyng will add its “Moblyze Me” button to each artist’s MySpace profile home page, allowing fans to instantly mobilize content to their mobile devices. Fans will be presented with additional value-added offerings once inside the artist-branded WAP environment. Content is then shared with friends via mobile phones.
Consumers also can interact with the new features through Moblyng’s mobile site, m.moblyng.com.