Motorola today rolled out its anticipated batch of new products and revealed pricing and availability.

The Moto 360, the company’s much-hyped round Android Wear watch, is priced at $250 and goes on sale today at 12 p.m. ET. The smartwatch will be available online at Motorola.com, Google Play and BestBuy.com as well as in Best Buy retail locations.

Two metal options for the Moto 360, priced at $300, will be released this fall but for those who can’t wait, a metal band will go on sale later for $80. Additional leather bands will sell for $30.

The 360 comes encased in stainless steel and Gorilla Glass with a 1.56-inch 320×290 display. It packs voice command functions, a heart rate monitor and pedometer, a 320 mAh battery, 4GB of storage and Bluetooth 4.0.

Motorola also announced the second generation of its Moto X, priced at $500 (or $100 on contract) and coming to North America, Latin America, Europe and Asia later this month.

The Moto X comes with a curved metal frame and a 5.2-inch 1080p OLED display. It’s wearing a 13-megapixel camera on the back and a 2-megapixel camera on the back. Inside it comes with 16GB of storage standard (the Motomaker comes with 32GB), 2GB of RAM, a 2300 mAh battery, a 2.5 GHz Snapdragon 801 processor, Wi-Fi 80211.ac and Bluetooth 4.0.

AT&T announced it will carry the Moto X and the Moto Hint, a new wireless ear bud with voice command capabilities. The Moto Hint is priced at $150 and coming out later this fall.

In addition to a new flagship and its first Android Wear watch, Motorola announced a second generation of its mid-tier Moto G. 

The Moto G goes on sale today at Motorola.com and U.S. retailers, selling unlocked for $180.

The G comes with a 5-inch 720p display, 8-megapixel front-facing and 2-megapixel rear-facing cameras, a 1.2 GHz processor, internal storage ranging from 8GB to 16GB, a SD card slot, 2070 mAh battery, Wifi 80211.ac, and Bluetooth 4.0 LE.