After confirming the Moto X’s existence back in May, Motorola is now teasing the device in new ads that claim the handset will be the “first smartphone that you can design yourself.”
The patriotic full-page spread, revealed by Ad Age, confirms what Motorola head Dennis Woodside told the audience at All Things D’s D11 conference, that the Moto X will be designed, engineered and built in the U.S. Specifically, the phone will be put together near Ft. Worth, Texas, and a new Motorola website is saying that its production will bring more than 2,000 jobs to the area by the end of summer.
It’s unclear just how much control over the design aspects of the Moto X will be granted to consumers. Google owns Motorola so it obviously had a lot of say in the production of the phone. At D11, Woodside provided few details about the Moto X but did mention that it would be uniquely intuitive to its user’s needs.
Motorola has been suffering since Google bought the handset maker for $12.4 billion last year. Google cut an additional 1,200 Motorola jobs in March, those cuts coming on top of the 4,000 positions Google eliminated last summer.
In Comscore’s latest U.S. smartphone numbers, Motorola was still holding onto an 8.3 percent share, down from 8.6 percent in January 2013. Comscore reported that Motorola held a 13.3 percent share in December 2011.