Ahead of next week’s Mobile World Congress in Barcelona, Spain, some software players are getting together, with promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.
The Mobile Advertising Alliance is a venture between software vendors Anam, Cibenix, Mobile Cohesion, Openet and SLA Mobile. Each firm provides a component of the mobile advertising platform.
The group says the platform provides secure access to operator-owned demographic, behavioral and contextual profiling data and provides multiple media channels to deliver personalized and targeted campaigns.