Thursday morning was absolutely stacked with big reveals from U.S. wireless carriers Sprint and T-Mobile.

But in between announcements and interviews, the carrier CEOs found time to trade barbs on Twitter – and it got ugly. And the action wasn’t just limited to T-Mobile’s John Legere and Sprint’s Marcelo Claure; Verizon’s new head of Wireless Ronan Dunne also got in on the action with some cryptic subtweets about unlimited apples.

In case you missed it, here’s a highlight reel of the best (or worst) from the battle: