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Nokia Caters New Phones to the Young and Fashionable

By Staff Author | June 27, 2008

Nokia today announced a new series of mobile phones dubbed Supernova, designed for teens and “style-conscious men and women,” the company said.

The phones have interchangeable faceplates and predefined access to features such as Yahoo!’s Flickr picture-sharing site and the Nokia Music Store.

New models include the 7210, 7310, 7510 and 7610.  The handsets, as described in a press release, “feature a mix of bold colors and of-the-moment designs, evoking the allure of the latest statement handbags or must-have sunglasses.”

Features of the low-end 7210 include an SD card slot and 2-megapixel camera.  It will ship in Q3 for about $189.  The 7310 has a slim design and 3-D textured covers, plus instant messaging and games.  It will be available in Q2 for about $245.

Buyers of the 7510 get a folding device with what Nokia calls “magical light effects,” 2.2-inch QVGA display and a Web browser with unspecified usability tweaks.  That will ship in Q4 for about $285.  Meanwhile, the 7610 offers a sliding design, display themes, a 3.2-megapixel camera and a dedicated music button.  It will be available in Q3 for about $355, officials said.

The company would not say whether the Supernova series is limited to these four devices or if there will be others. However, there won’t be a model 7410.  Nokia usually avoids the number 4 in its products because it indicates bad luck in some Eastern countries, similar to 13 in the United States, said spokesman Keith Nowak.

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