It looks as though Barnes & Noble’s Nook eReader has surpassed shipments of the Amazon Kindle for the month of March. According to research from Digitimes, the Nook accounted for 53 percent of eReaders shipped to U.S. vendors last month.
Digitimes Research senior analyst Mingchi Kuo said the Nook’s strong shipments could be partly due to consumers’ interest in new products, as Amazon’s Kindle has already been on the market for some time.
Kuo also said that the fact that the Nook is available in Barnes & Noble retail stores could have been a boon to sales. Kuo notes that Amazon has started selling its Kindle at Target stores. Previously the Amazon e-book reader was only available online.
Digitmes found that global eBook reader shipments totaled 1.43 million units in the first quarter of 2010 and projects that will grow to 2.02 million units in the second quarter.
Worldwide shipments for 2010 will reach 11.40 million units, up from 3.82 million in 2009, Digitimes Research estimates.