Mobile television provider FLO TV’s first independent device hit store shelves today.

The portable television, dubbed FLO TV Personal Television, is currently available at Amazon.com and Best Buy. RadioShack will begin selling the device in the coming weeks.

“The FLO TV Personal Television is a dedicated device for consumers’ on-the-go lifestyle that is perfect for sharing with friends and family, as well as for personal viewing time,” said Bill Stone, president of FLO TV, in a statement.

As part of the launch, FLO TV is providing six months of service free with the purchase of the device, which retails for $250. 

The Personal Television features a capacitive touch screen and a 3.5-inch QVGA display. The device’s battery supports more than five hours of viewing time and 300 hours on standby.

FLO TV, a subsidiary of Qualcomm, announced in October that it would be launching direct-to-consumer services independent of its carrier partners AT&T and Verizon Wireless. It earlier landed a deal with Audiovox to provide in-car mobile television.

AT&T recently lowered the price for its white-labeled mobile television service to $10 per month and launched a new mobile-television-enabled handset, the Samsung Mythic.