5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Ooyala Report: Mobile Video Plays Show Continued Growth

By Megan Crouse, Senior Reporter | December 13, 2017

Ooyala’s Global Video Index shows that more than 60 percent of all video plays globally will be on mobile devices by mid-2018, with sports seeing particular success. Mobile video starts grew by nearly 12 percent between the third quarter of 2016 and the third quarter of 2017.

The Global Video Index shows the record percentage of mobile plays in context with the growth of online video regardless of screen size. Mobile devices accounted for over 50 percent of all online video starts for the last six quarters, and a broader segment of users are gravitating toward long-form content on smartphones. In turn, providers are testing 5G and broadband to provide wireless connections in home that can handle these videos.

Long-form content is increasing in popularity and effectiveness, with time spent watching increasing 77 percent on smartphones and 70 percent on tablets year-over-year. Conversely, medium-form video consumption declined over the same period.

For advertisers, one of the biggest takeaways is that mid-roll advertising was most successful when it comes to completed ad views.

The full report includes mobile growth in the global market, trends in online video advertising, and quarter-over-quarter growth for long-form content.

“Not surprisingly, mobile continues to be the major driver of online video, popular across all age groups and all content types, and sports are leading the way,” says Ooyala Principal Analyst Jim O’Neill. “Importantly, we know now that it’s just bunk to suggest the internet can’t support live streaming of major sports events. One need look no further than the NFL (I stream at least two games a week without issue) for an example of just how ready sports leagues are to seed the internet, hoping to harvest viewers from around the world and especially in China and its vast store of video consumers. Content providers, operators and brands all need to focus on how best to leverage the increasing adoption of all things mobile or risk being an also-ran in the race for content dominance.”


Filed Under: Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World