T-Mobile customers love their pizza very much. A little too much, perhaps.
After just two T-Mobile Tuesdays, the Un-carrier’s pizza partner Domino’s said it is discontinuing participation in the promotion.
According to T-Mobile CEO John Legere, the decision came after Domino’s was pressed to meet an overwhelming response from T-Mobile customers that boosted volume to three to four times the regular daily amount. Legere said Domino’s wasn’t able to fully keep up with the demand.
“Basically, @tmobile customers love @dominos pizza so much, you broke them!” Legere wrote on Twitter.
In lieu of pizza, Legere said the Un-carrier will be thanking customers next Tuesday with another free ride on Lyft. Legere said the voucher would carry a $15 value.
Legere said T-Mobile will also offer customers $20 of “free stuff” from MLB.com. The Un-carrier will continue to offer a free Wendy’s Frosty and Vudu rental as part of its T-Mobile Tuesdays giveaway, he said.
Since the launch of the program nearly two weeks ago, Leger said the T-Mobile Tuesdays app has been downloaded more than 2 million times. Legere called the program a “massive success” and said T-Mobile already has new partners lined up. Those partners will be announced “soon,” he said.
The Domino’s decision is the second hiccup T-Mobile Tuesdays has faced in as many weeks.
Last week, the sky-high traffic from customers trying to access the T-Mobile Tuesdays app crashed T-Mobile’s servers, leaving many customers in the lurch for most of the day. The issue was fixed the same evening, just in time for customers to claim their free pizza for dinner.
Filed Under: Apps
