Verizon used a press event on Wednesday to roll out the news it promised last week to address customer pain points like overages and billing anxieties. Customers can reportedly pay an additional $5-10 a month to get more data as well as carryover data that now lets them maintain the previous month’s data. Additionally, a safety mode lets consumers who go over their data allowance to remain connected. Beginning July 7, customers can pick the amount of data they want through the new “My Verizon” app. They also can change their plan and options as often as they want, according to Verizon.
“Manage your plan and its capabilities by connecting to your account whenever and wherever you want through the new My Verizon app,” Verizon’s CMO Diego Scotti, says. “We are delivering the most simple, straightforward mobile-first experience which we believe will give customers what they’ve told us they want: more simplicity and control right in the palms of their hands.”
Verizon reports that in April 2013, an average Verizon smartphone customer used about 1 GB of data per month. By April 2016, the average increased to 2.7 GB per month. With the new Verizon plan, customers are said to get at least 30 percent more data. Here is a review of new pricing:
• Small: $35/month for 2 GB (was $30/month for 1 GB)
• Medium: $50/month for 4 GB (was $45/month for 3 GB)
• Large: $70/month for 8 GB (was $60/month for 6GB)
• XL: $90/month for 16 GB (was $80/month for 12GB)
• XXL: $110/month for 24 GB (was $100/month for 18GB)
In a call with reporters and analysts, Mike Haberman, VP, network for Verizon Wireless, talked about Sprint’s advertising claims that its network is 1 percent less reliable than Verizon’s network but costs about half. That difference is around 5 billion additional service failures a year, Haberman maintains.
With the new Verizon plan, carryover data automatically rolls to unused data for one month into the next, which includes any additional data purchased that month. Data expires at the end of the next monthly bill cycle.
With safety mode on the XL or XXL data size, customers can choose it for free, and S-, M-, and L-size customers pay $5 per month if they add it. Once the data limit is hit, Verizon says it will move data from 4G LTE to 128 kbps, and customers won’t pay for the data used over the plan size. Customers also can get back to 4G LTE speed or add more data via the app. The price is $15 for each GB of additional data.