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Plastic Logic Axes Que eReader

By Staff Author | August 11, 2010

Plastic Logic has cancelled its Que eReader after product delays stalled shipments of the device, the company announced today. Plastic Logic said it will shift its focus to a second-generation eReader device.

“We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer makes sense for us to move forward with our first generation electronic reading product,” Plastic Logic CEO Richard Archuleta said in a statement.

Archuleta said the company would “take the necessary time” to re-enter the eReader market. The company’s failed first eReader product debuted last January at CES with a massive touchscreen, 3G connectivity through AT&T, an e-ink screen and Plastic Logic’s shatterproof plastic display.

The Que eReader was the size of an 8.5 x 11 inch pad of paper and less than 1/3 inch thick and was targeted at business customers, who were promised access to a “significant collection of business reading” through Barnes & Noble’s eBook collection.

Plastic Logic was founded in 2000 by Cambridge University researchers. The company specializes in plastic-based electronics technology that it says could replace silicon in a variety of devices.

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