QuickPlay Media and Amobee Media Systems are teaming up to provide mobile operators with the ability to launch advertising-funded mobile video.
Together, the two companies will provide a full-service mobile video advertising solution that attracts new users to mobile video and unleashes new advertising revenue opportunities for providers. The joint solution also gives brands the opportunity to buy rich media mobile ad inventory.
As part of the collaboration, Amobee will work with ad agencies to source the ads, as well as provide ad server capabilities and dynamic ad selection based on available user profiles and contextual information. QuickPlay’s OpenVideo media management platform will power streaming video and provide real-time video ad insertion.
The companies will provide comprehensive, unified reporting, including key metrics such as ads watched and the precise amount of time each ad is watched.