Relevantis has released an advertising solution to support Google’s mobile phone platform Android. Saying it “beat Google to the punch,” Relevantis’ Universal Ad Platform supports Android-optimized Websites but the company says the solution is aimed at developers of Android widgets, applications and games. According to the company, the platform allows these products to include relevant advertising, giving developers an ad-supported distribution option. Relevantis takes a small portion of advertising revenues as its fee, and only makes money when the developer makes money.
Relevantis also said that unlike the expected Google ad platform for Android, its platform supports a variety of ad networks.
“When Google announced Android, everybody expected that it would exclusively support Google ads. However, Google’s ad platform doesn’t even support Android applications at all yet; and, when it does, the ads will most likely be available for Android-optimized Websites instead of embedded applications,” said Relevantis CEO Scott Searle, in a statement. “Relevantis’ solution is uniquely designed to support Android widgets, games and other embedded applications as well as Websites. And, perhaps more importantly, our platform supports multiple ad networks, not just Google. So, developers can choose to receive ads from one or more major networks like Microsoft, Yahoo! and AOL in addition to Google.”