Operators and device manufacturers are spending a lot of time and money on fielding complaints over devices that aren’t actually broken.
According to new research from Blancco Technology Group, a provider of mobile device diagnostics solutions, nearly three in four mobile devices returned to mobile network operators and manufacturers in Europe and North America have ‘No Trouble Found.’
Blanco’s fourth-quarter 2015 State of Mobile Device Performance and Health report contends that user behavior is the cause of a substantial number of device performance problems, failures and ‘NTF’ returns, rather than hardware.
The quarterly trend report is based on data collected from millions of iOS and Android smartphones and tablets that underwent diagnostics testing on Blancco’s SmartChk platform.
“The quantity and types of apps being used, app notification settings, location services settings and battery charging habits are just some examples of how user behavior impacts the day-to-day performance and long-term health of devices,” said Pat Clawson, CEO of Blancco Technology Group. “Take Asia, for example, where app adoption is high and the most frequently used apps are in the social networking and messaging categories. When these users fail to close the 40+ apps installed on their devices, it eats into the performance, memory and battery life. And all the while, users presume hardware is to blame when behavior is actually the culprit. It’s a paradoxical situation and it happens very often.”
Android saw the most reported problems. The percentage of issues found on Android devices during the fourth quarter of 2015 was 85 percent, compared to just 15 percent for iOS devices.
Samsung topped the list of Android device manufacturers with the highest failure rate (27 percent), followed by Lenovo (21 percent), Motorola (18 percent), Xiaomi (11 percent) and Asus (8 percent).
Clawson said that being able to detect with certainty the causes and types of device problems to determine if they are fixable is important.
“For mobile network operators and manufacturers, it allows them to automate and scale the device diagnostics and repair process to deliver a consistent customer experience,” Clawson said. “It also helps enterprise businesses support the needs and increase the productivity of their mobile workforce.”