While official invites haven’t yet been sent out for Apple’s pending iPhone 5 unveiling, a report from The Wall Street Journal’s All Things D blog, citing sources close to the situation, reports that Apple will launch its latest iteration of the iPhone on Oct. 4.

Apple declined to comment on the matter.

Newly appointed CEO Tim Cook will be presenting at the event, as opposed to the recently retired Steve Jobs, and Apple hopes to have the device ready for purchase within a couple of weeks of the unveiling, according to the report.

Apple events have become famous for the hype that surrounds them, much of which was tied to the charismatic, if enigmatic, Steve Jobs. This will be the first Apple event since Jobs retired, leaving a considerable space to be filled by Cook and company.

Apple unveiled its iCloud product and iOS 5, the next iteration of its mobile platform, back in June, with a promise that both would go live sometime this fall, presumably in conjunction with the launch of a new iPhone.

Rumors abound in recent weeks, as reports have surfaced about a possible iPhone for Sprint. Other specs and details showing up in various reports include a larger screen for the iPhone 5, possible LTE connectivity and a larger camera.

As always, however, Apple delights in misinformation and more often than not with these events, rumors are only rumors.