In another announcement from GDC this week, users of mobile entertainment products on smartphone devices responded overwhelmingly that smartphone devices provided a superior entertainment experience than traditional feature-phone handsets.
That was the upshot of a market research survey released by Magmic Games and Information Solutions Group (ISG). Like the M:Metrics research cited above, this survey also indicates that playing games on smartphone devices is becoming the dominant method of gaming for those users compared to other gaming platforms. The survey results represent more than 3,750 consumers that have purchased games, themes, music and other entertainment products for BlackBerry devices or other smartphones.
Key findings of the survey:
- 90% of respondents who play games felt that gaming on a BlackBerry device or other smartphone device was a superior experience to that of a traditional feature-phone device.
- 91% of respondents who prefer playing games on a BlackBerry device or other smartphone device said they would be unlikely to switch back to a traditional feature phone for entertainment products, citing the better image quality, larger screen size, easier controls and easier product downloading all as important factors.
- More than half (51%) of respondents said they played games on their BlackBerry device or other smartphone device more than on any other type of gaming platform/hardware (computer, console, handheld, arcade, etc.); among women only, this figure was 60%.
- 83% of respondents fell within the 22-49 age segment