T-Mobile’s next “Un-carrier” move will reportedly kick off with a customer appreciation initiative slated to include giveaways of company stock and other goodies.
According to a report from VentureBeat that cited a source with knowledge of the campaign, Un-carrier 11 will introduce a “T-Mobile Tuesdays” app where subscribers can win weekly prizes. The giveaway gifts will primarily come courtesy of T-Mobile’s marketing partnerships with Domino’s, Wendy’s and Vudu, the report said. Among the freebies will be a Domino’s pizza, Wendy’s Frosty and a Vudu movie download, though other prizes like movie tickets, trips and gift cards.
VentureBeat said T-Mobile is also planning to giveaway a quarter-share of company stock per line to eligible subscribers. Those subscribers will have to claim the stock within two weeks of the Un-carrier event, the report said.
The Un-carrier 11 event is expected to occur on June 6, the report said.
The event will mark the latest in a series of marketing moves first started by T-Mobile in March 2013.
For its inaugural Un-carrier move, T-Mobile became the first carrier in the industry to offer no-contract pricing plans. During its subsequent Un-carrier events, T-Mobile introduced its JUMP! On Demand upgrade program, offered to pay early termination fees for switchers, unveiled Wi-Fi calling and texting, instated its Data Stash program and offered customer free music streaming with Music Freedom.
At its Un-carrier X event in November, T-Mobile also introduced Binge On, a new service that lets customers stream unlimited video from participating providers without using their data allowance.
Binge On has run into some controversy about whether or not it complies with the FCC’s Net Neutrality rules, but has managed to form partnerships with more than 60 content providers, including Google’s Internet video giant YouTube.
As of April, T-Mobile said Music Freedom and Binge On had allowed customer to stream more than 90 billion songs and 190 million hours of video – or the equivalent of 350 petabytes of data – for free.