5G Technology World

  • 5G Technology and Engineering
  • FAQs
  • Apps
  • Devices
  • IoT
  • RF
  • Radar
  • Wireless Design
  • Learn
    • 5G Videos
    • Ebooks
    • EE Training Days
    • FAQs
    • Learning Center
    • Tech Toolboxes
    • Webinars/Digital Events
  • Handbooks
    • 2024
    • 2023
    • 2022
    • 2021
  • Resources
    • Design Guide Library
    • EE World Digital Issues
    • Engineering Diversity & Inclusion
    • Engineering Training Days
    • LEAP Awards
  • Advertise
  • Subscribe

Ringleader Unveils Mobile Cookies

By Staff Author | November 6, 2008

For the most part, cookies are not practical for mobile phones. But Ringleader Digital says it has come up with the next best thing – and it’s kind of like “cookies on steroids.”

Its new product, Media Stamp, is comparable to an online cookie, but instead of being browser-based, it’s on the server side, according to Ringleader Digital CEO Bob Walczak.

The big issue with cookies in mobile has been downloading to devices and the stability of the cookie itself, he said. Carriers have been known to strip out cookies at the carrier gateway.

The system compiles profiles of each device by tracking mobile online usage patterns across nearly 100 discriminators that include device type, geography and mobile carrier information. “We’re not tracking names and phone numbers and that kind of stuff,” Walczak said. “We’re identifying a unique device.”

By “stamping” a mobile device, Ringleader enables agencies and brands to identify unique visitors and track their clicks, impressions and acquisitions across all browsing sessions, mobile sites and wireless carriers, the company said.

Go2 Media is among those that plan to incorporate Media Stamp into upcoming campaigns, according to Tim Solt, senior vice president of sales and business development of go2 Media. From a publisher’s perspective, it’s expected to produce a greater depth of information than what’s currently tracked. Instead of being limited to what users are doing on Go2 sites, they can follow users when they move to other publishers in the program. “We are very optimistic” about the types of information that will be available, he said. “I believe it will help elevate this industry.”


Filed Under: Carriers, Devices

 

Next Article

← Previous Article
Next Article →

Related Articles Read More >

High-directivity couplers optimized for 225 – 750 MHz applications
Integrated into IoT devices, iSIM poised to make inroads
Triple-radio and multiprotocol MCUs add application processors
5G vectors
How RedCap fits into 5G and IoT

Featured Contributions

  • Overcome Open RAN test and certification challenges
  • Wireless engineers need AI to build networks
  • Why AI chips need PCIe 7.0 IP interconnects
  • circuit board timing How timing and synchronization improve 5G spectrum efficiency
  • Wi-Fi 7 and 5G for FWA need testing
More Featured Contributions

EE TECH TOOLBOX

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE LEARNING CENTER

EE Learning Center
“5g
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

Engineering Training Days

engineering
“bills
5G Technology World
  • Enews Signup
  • EE World Online
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Microcontroller Tips
  • Analogic Tips
  • Connector Tips
  • Engineer’s Garage
  • EV Engineering
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search 5G Technology World