Canadian telecom and cable TV provider Rogers Communications posted a 44% increase in its Q4 profits, saying that adding wireless subscribers helped increase its bottom line.

The company said it earned $251 million, or 40 cents per share, in the last calendar quarter of 2007, up from a profit of $174 million, or 27 cents a share, for the same quarter the year previous. Rogers posted a rise in revenue from $2.34 billion to $2.65 billion year over year.

The carrier said it added 158,000 postpaid wireless subscribers during the fourth, while churn dropped to 1.17% from 1.24%. Average revenue per wireless user was up 6% to $72.37.