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Samsung Promises ‘Something Big’ at CTIA Event

By Andrew Berg | October 5, 2011

It’s been rumored since last week that Samsung’s forthcoming “Samsung Mobile Unpacked: The Google Episode” event at this year’s CTIA Enterprise & Applications show in San Diego (Oct. 11-13) might also include the official rollout of Ice Cream Sandwich, Google’s next iteration of its Android platform.

Samsung today added some credence to that rumor with a teaser video for the event that shows a device with a curved form factor (possibly the Nexus Prime?) along with the tagline, “In everyday life, some things just go better together.” The video features images of cookies and milk, possibly inferring the main ingredients in an ice cream sandwich.

Ice Cream Sandwich, which promises to merge existing Gingerbread and Honeycomb Android iterations into one OS, would create a universal platform that will support both tablets and smartphones. 

What would a new OS from a major player like Google be without at least one leak?  Engadget recently reported on a user who ordered a Nexus S unit off eBay that came with Ice Cream Sandwich preinstalled. The user provided videos of the purportedly leaked OS that showed few similarities to either Gingerbread or Honeycomb, with a completely revamped UI and additional features like a backup button and a movie creator, among others.

Samsung’s Unpacked events have become a mainstay at CTIA conferences. Last spring, at the CTIA Wireless show in Orlando, Fla., the company unveiled the Galaxy Tab 8.9 and 10.1 models.

Wireless Week publishes the official print show daily at CTIA Enterprise & Applications and will be on hand at the event. Check back for more details.

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