SendMe this week announced a strategic agreement with EMI Music that gives SendMeMobile.com members access to EMI’s catalog of mobile content, including works from The B-52s, Coldplay, Norah Jones, Lenny Kravitz, Dean Martin, The Rolling Stones and more.
It’s all part of SendMe’s strategy to be the Viacom for online-to-mobile or direct-to-consumer services. The company’s interconnected Websites – SendMeMobile.com, SoLow.com and mbuzzy.com – are focused on the mobile enthusiast, with each site acting either as a stand-alone or feeding off one another, explains SendMe Co-founder and CEO Russell Klein.
The off-deck content provider has a lot going on these days. Just this month, SendMe Mobile announced a partnership with Interscope Geffen A&M Records to promote recording artists through the SoLow.com sweepstakes site. SendMe also struck a licensing agreement with Universal Music Group whereby UMG’s catalog of hit songs will be made available to members of SendMeMobile.com. Last year, SendMe acquired the off-portal mobile community mbuzzy.
“We’re continuing our slow, steady march and we were thrilled to put in place a partnership with EMI,” Klein says, adding that SendMe has an extensive base of content that isn’t relegated strictly to the top hits but includes offerings from independents.
SendMe doesn’t reveal how many consumers are using its services except to say that mbuzzy has 500,000-plus registered users. SendMe works with Tier 1 and 2 carriers in the United States and gives them a share of the revenue. Its focus is the subset of the U.S. youth market that has a data plan or access to a data plan.