Google acquired Softcard and now the end is near for the failed mobile payment joint venture from AT&T, T-Mobile and Verizon.
Droid Life reports that Softcard has sent out emails to users alerting them that as of March 31, 2015, the Softcard app will no longer work and Softcard accounts will be closed.
The same report sites sources who say that the Softcard app will be pulled from Google Play by March 16 and that new sign-ups have already ceased.
Last month, Google announced that it had acquired technology from Softcard and that AT&T, T-Mobile, and Verizon Android devices running KitKat or higher would come with Google Wallet pre-installed.
The Softcard partnership was founded in 2010, the technology was trialed in 2012, and the service officially launched in 2013. Last year, Softcard changed its name from Isis to avoid association with the terrorist group.
Now as Softcard gives into Google Wallet, competition in the mobile payment space is heating up. Apple Pay has seen steady adoption by merchants and Samsung announced its own mobile payment system, Samsung Pay.
