Sony will be the latest company to deliver video content for Verizon’s new go90 video platform, the companies announced Wednesday.

Under the agreement, Sony Music will supply a several new original series for the platform, including a hidden camera show and an in-car karaoke competition series in 2016. Sony will also provide go90 with video streams from special live music events and performances.

According to Verizon, the partnerships will strengthen go90 by adding unique music content into its mix.

“The intent of this partnership is to highlight cutting edge, emerging artists and rising stars,” Verizon’s Senior Vice President of Consumer Product and Marketing Brian Angiolet said.

“With strong positioning in sports and original content, the music community is another key audience we are aggressively going after.”

Launched in October, Go90 features over 10,000 assets thanks to content deals with ESPN, Scripps Networks, CBS Sports, DreamWorks, Vice Media, Discovery Channel, TLC, Animal Planet, ID, the Science Channel, Endemol Beyond USA and New Form Digital, among others.

In November, Verizon announced it secured a deal with multi-year content and marketing deal with the National Basketball Association (NBA) that will make it the official wireless service provider of the NBA leagues and bring exclusive sports content to its Go90 mobile video service.

Verizon has recently ratcheted up its go90 promotion to encourage use of the platform, and CFO Fran Shammo said in November the company is on track to monetize the product through advertisers.