Credit: Sprint
Sprint has now managed to snag an executive from each of its three main competitors.
The carrier on Friday announced the addition of former T-Mobile executive Gabriel Torres as President of the New England region.
In his new Bostn-based role, Torres will be responsible for sales strategy, network oversight, customer service, marketing communications and general operations across Delaware, eastern Pennsylvania, Maryland, New England, New Jersey, New York, Virginia, and Washington, D.C.
Torres, who has worked for Sprint previously, returned to the fold from his latest position as vice president of Multicultural Marketing and vice president and general manager at T-Mobile USA in the Southeast region. During his past employment with Sprint, Torres launched the carrier’s PCS network in Puerto Rico and the U.S. Virgin Islands, and was vice president for the West Area for Sprint Company-Owned Retail, the company said.
“Gabriel has decades of experience in turnaround and high growth environments, both domestically and abroad,” Sprint president of the Central and North Areas Kevin Crull said. “Under his leadership, I am confident that Sprint will continue to grow relationships with and improve the experience of our customers across the New England Region.”
The addition of Torres marks Sprint’s latest catch from the executive offices of rival carriers.
In April, Sprint poached Verizon’s former New York metro and Florida regional presidents Pat Devlin and Mariano Legaz to serve as its new president of the Northeast Area and chief procurement officer, respectively.
Sprint followed up in June with the hire of former AT&T employee Nelly Pitocco as its new vice president of Enterprise Sales. Before coming to Sprint, Pitocco spent more than 15 years at AT&T, most recently serving as its Sales Center vice president.
The hiring spree comes as Sprint works through its regional restructuring program.
Unveiled in November, Sprint’s new structure includes four regional offices in a “decentralized” model meant to improve customer service and retention in 19 major markets around the country.
