In a continuing bid to achieve nearly $2 billion in savings, Sprint has reportedly launched its own in-house agency to oversee its advertising efforts.
The new venture, dubbed Yellow Fan Studios, has already hired around 30 creative professionals, The Kansas City Star reported Tuesday. An additional 30 employees are expected to join the team, the report said.
According to the report, Yellow Fan Studios will be responsible for the carrier’s video and print production, as well as its design and other creative services.
Sprint did not immediately respond to Wireless Week’s request for comment on the venture. However, Sprint spokesman Dave Tovar told the Kansas City Star the shift to Yellow Fan Studios is just another part of the company’s “multiyear transformation.”
But the change may not be as drastic as it seems. Tovar said Sprint has long had its own in-house production studio at its Overland Park campus and noted the new venture will build on that experience.
Sprint’s director of innovation and creative media Christopher Ian Bennett will reportedly head the new studio.
The move comes as part of Sprint’s plan to cut more than $2 billion from its operating expenses.
Sprint CFO Tarek Robbiati has repeatedly said cuts will be made across all departments and has previously singled out advertising and marketing as areas where the carrier can be more efficient with its money.