Sprint on Friday announced the appointment of Jaime Jones as president of its new South area, one of four geographic regions that were created as part of the company’s ongoing restructuring effort.
Jones, currently president of postpaid and general business for Sprint, will assume his new position upon the roll out of the carrier’s new regional structure next year, the company said. In the new role, Jones will oversee sales strategy, network oversight, customer service, marketing communications and general operations in the South area, which covers 10 Southern states and Central Texas.
In Sprint’s new decentralized structure, Jones will be one of four regional heads reporting directly to CEO Marcelo Claure. The new areas include the West, Central, Northeast and South. Sprint said targeted resources will deployed to 19 markets across the four new regions, including Atlanta, Charlotte, Dallas, Miami, and Oklahoma City in the South and Seattle/Tacoma in the Pacific Northwest.
According to Claure, the change will help the carrier cater its fight for subscribers to each local market rather than launching generalized campaigns from its Kansas headquarters.
“Our new regional structure puts us closer to our customers, enabling us to serve them even better in 19 of our most important markets,” Claure said in a statement. “Jaime has done an incredible job leading Sprint’s postpaid business and that’s why I’m confident that his presence in the South will help us win across that region.”
Sprint on Friday also announced the appointment of industry veteran Annette Jacobs as president of the Pacific Northwest Region within the new West area.
The restructuring effort comes a Sprint looks to cut upwards of $2.5 billion from its operating expenses from its budget sheet. Already, the company has slashed luxuries for its executives as well as snacks and severance pay for employees. Job losses among Sprint’s 31,000 employees are expected to follow.
Earlier this month, Sprint CFO Tarek Robbiati said the company has also focused on cutting service costs, including roaming charges from other carriers and backhaul costs as well as interest payments on the company’s debt. Under its new structure, Robbiati said Sprint will also look to exercise more efficiency in spending its advertising dollars rather than painting with a broad – and wasteful – brush.