Sprint’s former CMO Kevin Crull will head up the carrier’s new Central Area and will be replaced by current Puerto Rico president and SVP of Hispanic Market advertising and acquisition Roger Solé.
Crull first came to Sprint as CMO in May 2015 from his position as COO and president at Canadian radio and TV company Bell Media.
According to Sprint CEO Marcelo Claure, the shift is a strategic one as Sprint transitions into its new, four-area corporate structure. The pair will assume their new duties immediately.
“Our ONE Sprint initiative will place us closer to our customers and allow our company to provide them with a much better experience,” Claure said in a statement. “Our success requires putting in place the best, most experienced leaders and Kevin is the right person for this important job.”
Crull’s new role will give him responsibility for the sales strategy and execution, network oversight, customer service, marketing communications and general operations supporting the full portfolio of Sprint products and services from enterprise to consumer across 14 Central states and West Pennsylvania, Sprint said.
Solé will now be responsible for all products and services, brand and advertising, customer acquisition and retention and all digital and social efforts, the carrier said.