Sprint this week became the latest wireless carrier to offer streaming content in an effort to lure customers.

Beginning Friday, subscribers to Sprint’s unlimited data plans will be able to access to Hulu’s limited commercials plan, which includes thousands of TV shows and movies as well as the streaming service’s original programming.

The companies also plan to allow those customers to upgrade to Hulu’s live TV plan, which includes sports and news programming, in the future.

The announcement follows AT&T’s bundling of HBO for wireless customers — as part of its now-endangered merger with Time Warner — along with T-Mobile’s Netflix subscriptions and Verizon’s in-house Go90 mobile video service.

Sprint officials, however, suggested that its unlimited data prices — $25 per line per month, or $100 per month for five lines — presented a more attractive option than its larger rivals.

“How people watch their favorite shows, listen to the latest music, and play the most popular games is changing all the time,” said Roger Solé, Sprint’s chief marketing officer. “We’re excited to provide Sprint customers the best in entertainment through our unique partnership with Hulu.”