Starbucks struck a new agreement with AT&T that will improve the enterprise networking capabilities for the coffee retailer. Starbucks and AT&T have worked together for more than 10 years on point-of-sale and other retail operating systems. With this announcement, AT&T will offer consumer Wi-Fi service in more than 7,000 U.S. Starbucks locations beginning later this year.
“As we continue to build our technology offerings in ways that both enhance and expand the Starbucks Experience for our customers, we made a strategic decision to expand our existing relationship with our long-time technology partner AT&T to include consumer Wi-Fi,” said Chris Bruzzo, chief technology officer of Starbucks.
In support of any T-Mobile customers visiting Starbucks, the company is making it possible for them to continue to access Wi-Fi services at no additional cost, through an agreement between AT&T and T-Mobile.