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T-Mobile Cuts Unlimited Prepaid to $50

By Staff Author | May 18, 2010

T-Mobile USA will roll out two new prepaid plans to better compete with the likes of Boost’s all-inclusive $50 plan. The plans were posted to T-Mobile’s website yesterday but won’t become available until tomorrow.

The new deals are comprised of an unlimited $50 talk and text plan and a $15 unlimited texting plan with nationwide voice calls for 10 cents per minute.

The new pricing makes T-Mobile’s prepaid, unlimited talk and text plan cheaper than its postpaid, no contract unlimited talk and text Even More Plus plan, which costs $59.99 per month. Neither of the plans include data.

A T-Mobile spokeswoman said the new prepaid pricing would not affect the Even More Plus plans.

T-Mobile offers two different types of postpaid plans. The Even More Plus plans allow customers to buy an unsubsidized handset with no service contract while the Even More plans provide subsidized handset pricing with a two-year contract.

The new plans come a week after T-Mobile announced it lost 77,000 customers in the first quarter on declines in its postpaid segment. Although the addition of 41,000 prepaid subscribers helped offset the loss of T-Mobile’s contract customers, the prepaid segment for the carrier showed slower growth than last year, when the company added 255,000 prepaid customers.

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