It was only a matter of time until T-Mobile slapped its brand on a large-scale entertainment venue.
The Un-Carrier on Thursday announced the T-Mobile Arena in Las Vegas, a joint venture with partners AEG and MGM Resorts International.
The arena is located just west of the Strip and will be officially named T-Mobile Arena. The multi-year naming rights agreement was negotiated by AEG Global Partnerships.
According to a press release, the 20,000-seat venue will host everything from UFC, boxing, hockey, basketball and bull riding to awards shows.
“We’re going to light up Las Vegas in magenta and give everyone who visits T-Mobile Arena a chance to experience what it means to be Un-carrier!” said Mike Sievert, chief operating officer of T-Mobile, in a statement.
Sievert went on to say that T-Mobile customers will actually see perks at the new arena.
“T-Mobile Arena will have the biggest shows in a town known for big shows and T-Mobile customers will always be treated like VIPs with priority access and exclusive benefits,” Sievert said.
Specifically, T-Mobile said that customers will be offered things like fast-track VIP venue entrance at every event and at select events, they can access event tickets and premium VIP experiences reserved exclusively for T-Mobile customers, pre-sales and seat upgrade opportunities.
Everyone at T-Mobile Arena will benefit from charging stations located throughout the arena concourse.
Events already confirmed for the T-Mobile Arena opening season include Opening Night starring The Killers on April 6, UFC 200 in July, Harlem Globetrotters, George Strait, Garth Brooks, Dixie Chicks, Janet Jackson, UNLV/Duke college basketball, and the 2016 PBR World Finals.
The venue will also include the Hyde Lounge, a nightclub with views of the events below.