Beginning Sept. 3, subscribers opting for T-Mobile’s $40 Simple Starter plan can bump their 500MB cap to 2GB. The limited-time offer is available to new and existing Simple Starter customers and once customers sign up, they get the 2GB cap indefinitely.
As with the original Simple Starter plan, the 2GB allowance is a hard cap, meaning data service is suspended after the cap is exceeded. Customers can top off with 1-day data passes that start at 500MB for $5 or 7-day data passes with 1GB for $10.
“People who use loads of data use T-Mobile,” T-Mobile CEO John Legere said in a statement. “And it’s no wonder. The old guard telecoms punish people for using more data on their networks with crazy overage charges and fees.”
Legere referred specifically to Verizon’s single-line plans which carry a $15 per 1GB overage charge. Last week, Verizon introduced a $10 discount for single-line customers on the Edge program, dropping the plan to $50 for unlimited talk and text plus 2GB of data.
T-Mobile has undercut not only Verizon with its Simple Starter offer, but it’s also beaten its own single line plan of $50 for unlimited talk and text plus 1GB of data.
After T-Mobile last week targeted Sprint, Verizon and AT&T with a promise of unlimited data for subscribers who convince customers to switch over to T-Mobile, Sprint responded with a $60 unlimited talk, text and data plan that undercut T-Mobile’s similar deal for $80.