T-Mobile USA has announced a partnership with The Recording Academy to launch the 50th Grammy Celebration Concert Tour. Presented by T-Mobile Sidekick, the tour will provide music and Sidekick fans exclusive access to a concert tour featuring a broad lineup of Grammy-nominated and winning artists. The 5-city tour will kick-off on April 3 in Chicago with a performance by 5-time Grammy winner John Legend and will continue onto New York then Miami. The tour will make its final stops in Dallas and Los Angeles. Details on the scheduled performerswill be revealed in March.
“T-Mobile’s Sidekick fans have always been on the cutting-edge of music and entertainment, so this exclusive concert series is a fantastic way to show them our appreciation for their enthusiasm and loyalty,” said Mike Belcher, director of integrated Marketing for T-Mobile USA, in a statement. “T-Mobile’s collaboration with The Recording Academy will deliver a special experience exclusively to Sidekick enthusiasts across the nation.”
A limited portion of tickets for the performances will be available only through special, in-store contest giveaways at select T-Mobile retail locations in the five concert cities. Consumers also will have the chance to enter to win a VIP concert package online at the official Sidekick homepage.